We think how you do business is just as important as what you do as a business. Our values are what guide each and every decision we make, big or small. Here are the values that guide us at nookary…
Be a good citizen of the planet
We want to leave the world better than when we found it. We believe it’s our duty to care for our planet if we wish to enjoy everything it offers us.
This means making ethical and sustainable choices about the products we sell, the people and brands we work with and how we develop our own products. It means taking responsibility for the production of our products and the lives of those involved in making them, not just our direct suppliers, working with those that share our values that fair wages, workers’ rights and workers health and safety should always be the top priority.
It’s frustrating that we have to go the extra mile to make sure there isn’t human and animal exploitation in our supply chain, and we can’t wait for the day that this is a given. But while it is an issue, it will be an issue we take responsibility for, for anything we sell at nookary.
“The earth is what we all have in common” — Wendell berry
Think everything through
A lot of the problems we have in the world stem from quick decisions being made without thinking the process all the way through. For us, this means not just making products out of a new eco material because we can. It means evaluating the production, use and disposal of each product we sell so that we can understand both their short and long term impact. Taking this approach means we can make better decisions and know the future impact of our products, not just that of their past.
Never stop learning
We don’t have all the answers (no one does), but we can make a conscious effort to continuously learn and improve. At nookary we do the best we can with what we have, we know there are areas where we are not perfect and there will be areas that we don’t even know we can be doing better, yet.
The more information we have the better decisions we can make, so we’ll continue to learn and continue to improve for our customers, our planet and ourselves.
“The important thing is not to stop questioning. Curiosity has its own reason for existence.” — Albert Einstein
Do it with integrity
We want to be a brand that people can trust, and we can only be that by doing what we do with integrity. This means being honest and transparent in everything we do, and making good choices for our planet and its communities. We believe we are powerful as consumers and that we can exercise that power by consciously deciding where we put our money. We want to be as transparent as possible at nookary, to help you make choices you can be proud of without having to do hours of research.
Transparency has become a bit of a buzzword but we have no intention of treating it like a tick-box exercise. For us, being transparent about the way we work is simply the right thing to do. Most importantly, it’s about giving you the opportunity to ask questions, to stay curious and to be on this journey with us.
“How you climb a mountain is more important than reaching the top.” ― Yvon Chouinard
Beautifully practical and practically beautiful
We believe in environmentally friendly products that are designed to last and not destined to end up in a landfill. Our approach to achieving this is through beautiful products that are super effective. Form and function.
Working with brands doing good and only selling products that are tried and tested by us, we are dedicated to providing you with a selection of items that have proven their worth again and again. Environmentally friendly does not have to mean a compromise on quality or aesthetics.
“Have nothing in your home that you do not know to be useful or believe to be beautiful.” — William Morris
Practical, positive change
We don’t shy away from the big topics that matter to us, but we are committed to approaching them with useful insights and encouraging ownership of our own positive actions and decisions. We’re not about lecturing (who are we to do that anyway?), we’re about working together and supporting each other to make better decisions.
When we understand why we’re doing something and feel good about it, the more likely we are to stick to it. We want you to feel proud of the choices you make and their impact on the planet as well as supported and empowered to make decisions you’re confident in.
These values govern our decisions day to day. And when we can’t be perfect in our decisions, we try to be conscious and considered. To practice what we preach.